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  • Writer's pictureTyler Phillipi

EV Managed Charging Program - How to Design It for Success

EV Managed Charging Program - How to Design It for Success

Why EV Managed Charging is Critical 🚗⚡

The transition to electric vehicles (EVs) is a key step in reducing greenhouse gas emissions. As more EVs hit the road, managing their charging becomes crucial to avoid overloading the grid. FlexCharging innovates at the intersection of EVs and the grid, accelerating EV adoption while minimizing their impact on the grid and the environment.

Key Design Elements for Success 🛠️

To design an effective EV-managed charging program, consider the following elements: 

  • Identify Revenue Streams: Understand where the value lies in your program and how to monetize it. 

  • Customer Focus: Ensure that the program meets the needs of EV owners. 

  • Active vs. Behavioral Managed Charging: Choose between automated control or incentivizing behavioral changes or both. 

  • Measurable Objectives: Set clear, achievable goals. 

  • Balancing Incentives and Penalties: Use a mix of rewards and deterrents to encourage participation. 

  • Scalability: Design your program to grow with increasing EV adoption. 

Telematics vs. EVSE 📡🔌

Telematics offers several advantages over traditional EVSE (Electric Vehicle Supply Equipment): 

  • Dynamic Support: Telematics can handle multiple use cases with flexible, software-based control. 

  • Broad Coverage: Supports a wide range of OEMs, covering over 90% of the EV market. 

  • Cost-Effective: Avoids redundant capital expenditures and ongoing network access fees associated with EVSE. 

Incentives for Participation 🎁

Effective incentives are crucial for encouraging and maintaining participation: 

  • Enrollment Incentives: One-time payments to attract sign-ups. 

  • Performance Incentives: Ongoing rewards tied to specific goals. 

  • Retention Incentives: Payments to keep participants engaged over the long term. 

Designing Time-of-Use (TOU) Rates ⏰

Various TOU designs can optimize charging behavior: 

  • Whole House TOU: Simplest to implement but may deter some customers. 

  • EV-Only TOU: Targets EV drivers specifically but requires additional metering. 

  • EVSE/Telematics-Based TOU: Allows for more precise control and broader coverage.

Acquiring EV Drivers 🚘

Utilize multiple channels to attract EV drivers: 

  • DMV Registrations 🗃️

  • AMI Disaggregation 🔍

  • Homeowner Associations 🏘️

  • Utility Websites 💻

  • Ride-and-Drive Events 🚙

  • Local Dealership Outreach 🏪

  • EV Affinity Groups 🌐

Introducing EVision 🌟

FlexCharging's EVision platform provides a seamless, utility-branded experience for EV owners. It simplifies registration, offers instant incentives, and ensures drivers' mobility needs are met with easy opt-out options. 

Best Practices for Pilot Programs 🏁

Designing scalable pilot programs involves: 

  • Learning and Scaling📈: Use pilots to gather insights and prepare for larger implementations. 

  • Incentives Based on Grid Value⚡: Offer rewards that reflect the value participants bring to the grid. 

  • Targeted Marketing🎯: Use effective marketing strategies to attract participants. 

  • Driver-Centric Design🚗: Prioritize the needs and trust of EV drivers. 


For more details, contact us at FlexCharging and explore how our solutions can benefit your utility. You can also watch a replay of our webinar on this topic here


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